Daikin Airconditioning Italy S.p.A. (located in Milan, Italy), a subsidiary of Daikin Industries, Ltd., will again be presenting an exhibit at "Fuori Salone," one of the world's largest design festivals being held this year from April 14 to 19 in Milan, Italy.
Last year marked the first time for Daikin to participate in the festival, and Daikin received high acclaim for "HOT&COLD," an exhibit that reconsidered the perception of temperature from its foundation in expressing the relationship of "humans and air."
The second-year exhibit this time incorporates the concept of "FUHA", two traditional Japanese onomatopoeic expressions reminiscent of the sound of human breath. "FU" recalls the sound of blowing on something to cool it, while "HA" imitates the sound of exhaling, open-mouthed, to warm something.
As with the exhibit last year, Daikin will partner with Benetton Group's communication research center Fabrica, which is led by its creative director and consultant Mr.Sam Baron, an international designer who bases his activities primarily in Italy. The exhibit will present ten separate representations of installation art* that express the existence of air by sound, weight, and special qualities to enable visitors to experience air, which ordinarily cannot be seen or touched.
Information relating to the exhibit can be found on the "Fuori Salone Special Content" webpage established on the Daikin website.
Though this exhibit, Daikin hopes to give expression to its "strong passion to air" and utilize the event as an opportunity to further promote the Daikin brand globally.